Radical Idea For News Sites: Show What’s New On Your Homepage
Now let’s look at the New York Times. It’s homepage is arranged, like most traditional media brand sites, by what is most important.
Here’s the problem — if you visit the New York Times throughout the day, and no important news has broken, the homepage remains largely unchanged, static, like a print newspaper.
Organizing news by importance as the default makes sense when you’re only delivering the news once a day (and the “default” is all you get). But when news publishing is continuous, it’s not the best way to server frequent news consumers.